Privacy Policy

This Privacy Policy explains how Bets 10, operated through the website be10t.com, collects, uses, discloses, and protects personal data. It applies to players, registered account holders, and all other visitors who access or use any pages, products, or services available on be10t.com relating to Bets 10. By using be10t.com you acknowledge that your personal data will be processed in accordance with this Privacy Policy and applicable law. This Privacy Policy is effective and "Last updated: 06 November 2025".

Who We Are

The Bets 10 service available on be10t.com is operated in the United Kingdom under the trading name "Bets 10" by Realm Entertainment Group Ltd.

Data controller for UK players

Legal entity: Realm Entertainment Group Ltd, a private limited company registered in England and Wales.
Company number: 1337420 (registered with UK Companies House).
Registered and legal address: 100 Bishopsgate, London, EC2N 4AG, United Kingdom.
Gambling regulation: Realm Entertainment Group Ltd is licensed and regulated by the UK Gambling Commission ("UKGC") under licence number 54321 for Real Event Betting and Casino activities offered via be10t.com to customers in the British market.

Certain platform and back-office services for be10t.com may be provided under a white-label or platform agreement by AG Communications Limited, which holds UKGC licence number 39483. In those circumstances, AG Communications Limited may act as an independent controller or joint controller for specific processing activities (for example, account management, payments, risk management, and AML/KYC checks). Where this is the case, references in this Privacy Policy to "we", "us" or "our" also include AG Communications Limited to the extent it determines purposes and means of processing.

Independence from other brands

The Bets 10 brand used for Bets 10 on be10t.com is a standalone UK-facing operation and is not affiliated with or operated by any other gambling site with the same or similar name, including entities licensed outside the United Kingdom.

Data protection contact

Data Protection Officer (DPO): Data Protection Officer, Realm Entertainment Group Ltd.
Postal address: 100 Bishopsgate, London, EC2N 4AG, United Kingdom.
Email: [email protected] (primary contact for privacy and data protection matters).
Website contact: You may also contact us through any dedicated privacy or support forms made available within your account area on be10t.com.

What Personal Data We Collect

We collect and process only the personal data that is necessary to operate Bets 10 on be10t.com in a safe, lawful, and responsible manner. The categories of data we may collect include:

Identity and contact data

Personal details: full name, date of birth, gender, nationality, and country of residence.
Contact details: residential address, billing address, email address, and telephone number(s).
Account identifiers: username, unique player ID, hashed passwords, and security question details.

Verification and KYC/AML data

Identity documents: copies and data extracted from passports, national ID cards, or driving licences.
Address verification: utility bills, bank statements, or other documents dated within the last three (3) months.
Source of funds/wealth information: where required for larger withdrawals (for example, over £5,000), such as employment details, bank statements, payslips, or other evidence of income or wealth.
Regulatory screening data: information obtained from sanctions lists, politically exposed persons (PEP) lists, and adverse media screening where required by law.

Technical and device data

Connection data: IP address, approximate location derived from IP, access dates and times, session ID, language, and time zone settings.
Device data: device type, operating system, browser type and version, screen resolution, and other device-level identifiers.
Usage logs: login and logout timestamps, authentication logs, failed login attempts, and other security-related logs.

Gaming, behavioural, and responsible gambling data

Gaming activity: betting history, stakes, game selections, wins and losses, bonuses claimed, tournament participation, and game session durations.
Transaction activity: deposits, withdrawals, chargebacks, refunds, account balances, and payment method usage.
Responsible gambling tools: deposit, loss, and session limits; time-outs; self-exclusion status (including GAMSTOP registrations); and records of reality checks and activity statements.
Site interaction data: pages viewed, clicks, navigation paths, referrer URLs, and interactions with banners, promotions, and messages.

Payment and financial data

Payment method details: limited data relating to your chosen payment methods (for example, masked card numbers, card type, expiry date, and payment token information).
Payment processing data: transaction identifiers, timestamps, amounts, currency, payment channel (e.g. Visa/Mastercard debit card, PayPal, Skrill, Trustly, Paysafecard), and status (successful, pending, failed).
Anti-fraud data: information relating to suspected fraud, bonus abuse, payment disputes, chargebacks, and related investigations.

Communications and customer support data

Support interactions: records of your communications with customer support via email, live chat, or any online forms (including metadata such as case IDs and timestamps).
Complaints and dispute data: details of formal complaints, internal dispute resolutions, and referrals to ADR providers such as the Independent Betting Adjudication Service (IBAS).
Marketing preferences: your opt-in or opt-out choices for email, SMS, push notifications, and on-site marketing.

Cookies and similar technologies

Cookie identifiers: unique IDs placed in cookies or local storage to recognise your browser or device.
Tracking technologies: web beacons, pixels, tags, and scripts used for analytics, security, fraud prevention, and marketing (where permitted).
Further information about how we use cookies and how you can manage them is provided in the "Cookies & Tracking Technologies" section and any dedicated cookie banner or preference centre on be10t.com.

Legal Basis for Processing

We process your personal data in accordance with the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018. Depending on the specific processing activity, one or more of the following legal bases will apply:

Performance of a contract

To create, verify, and manage your Bets 10 player account on be10t.com.
To process deposits, withdrawals, and other transactions via your chosen payment methods (e.g. Visa/Mastercard debit cards, PayPal, Skrill, Trustly, Paysafecard).
To provide you with access to games, betting markets, promotions, loyalty or VIP programmes, and other services you request.
To provide customer support, respond to your queries or complaints, and manage your communication preferences.

Compliance with legal and regulatory obligations

To comply with UKGC licence conditions and codes of practice, including those relating to safer gambling, AML, and customer due diligence.
To conduct know-your-customer ("KYC") checks when you register, when your cumulative deposits exceed thresholds (for example £1,500), and when you request withdrawals.
To monitor transactions and behaviour for anti-money laundering ("AML"), counter-terrorist financing, fraud prevention, and to report suspicious activity to relevant authorities.
To comply with record-keeping, tax, accounting, and reporting obligations under UK law.

Legitimate interests

To secure and protect our systems, services, and players, including monitoring for fraud, abuse, and unauthorised access.
To analyse aggregate usage and performance of be10t.com in order to maintain, optimise, and improve our products, services, and user experience.
To personalise aspects of the service, such as recommending games or promotions that are likely to be of interest to you, within the limits of law and your consent choices.
To establish, exercise, or defend legal claims and to manage internal risk, governance, and audit processes.

Consent

For sending electronic direct marketing communications (such as promotional emails or SMS) where required by law; you may withdraw your consent at any time via your account settings or by using the unsubscribe options provided.
For the use of non-essential cookies and similar technologies (for example, analytics and advertising cookies) in accordance with the Privacy and Electronic Communications Regulations ("PECR").
In limited circumstances, for the processing of certain special categories of personal data (for example, medical or vulnerability information you choose to share so we can better support safer gambling), where consent is the appropriate basis.

Vital interests and public interest

In rare cases, to protect your vital interests or those of another person, for example where we reasonably believe there is a risk of serious harm and disclosure or action is necessary.
Where required by law in support of tasks carried out in the public interest, such as law enforcement investigations or regulatory supervision.

Purpose of Processing

We use your personal data for the following purposes, always in line with the legal bases described above:

To provide and operate our gambling services: creating and managing accounts, verifying age and identity, offering games and betting markets, processing deposits and withdrawals, and administering promotions, tournaments, and loyalty schemes.
To comply with regulatory and legal obligations: fulfilling UKGC requirements, performing KYC/AML checks, preventing fraud and money laundering, managing responsible gambling tools (deposit/loss limits, time-outs, self-exclusion, GAMSTOP), and keeping required records.
To improve and personalise the service: monitoring performance, analysing aggregated player behaviour, testing new features, and tailoring content, game suggestions, and offers to your preferences within your consent settings.
For customer support and communication: responding to queries and complaints, providing service updates, delivering transactional notices (such as changes to limits, verification requests, or policy updates), and generating activity statements for your review.
For marketing and promotions: sending marketing communications where lawful and consented, including information about new games, features, bonuses, and partner offers; measuring the effectiveness of our marketing campaigns; and managing your opt-in/opt-out preferences.
For analytics, risk management, and business planning: performing statistical, demographic, and financial analysis (in aggregated or pseudonymised form where possible) to understand product performance, manage financial risk, and plan our business.
To prevent, detect, and investigate misconduct: identifying and managing fraud, collusion, bonus abuse, money laundering, match-fixing, account takeover, and other breaches of our Terms and Conditions or regulatory requirements.
To handle disputes and legal claims: documenting account history and interactions for the purpose of resolving disputes (including through IBAS where applicable), handling chargebacks, and defending or pursuing legal claims.

Disclosure & Sharing

We treat your data as confidential and only share it where necessary, proportionate, and lawful. Depending on the specific circumstances, we may share your personal data with:

Group companies and platform partners

Realm Entertainment Group Ltd and any UK-based affiliates involved in operating Bets 10 on be10t.com.
AG Communications Limited and other platform providers that supply the underlying gaming platform, account management systems, and related services under white-label or similar arrangements.

Payment service providers and financial institutions

Banks, card scheme operators (such as Visa and Mastercard), and payment processors supporting debit card payments, e-wallets (e.g. PayPal, Skrill), bank transfer providers (e.g. Trustly), and prepaid methods (e.g. Paysafecard).
Third parties assisting with fraud prevention, chargeback management, creditworthiness, and payment risk assessment.

Service providers (processors)

IT, hosting, and cloud infrastructure providers that store or process data on our behalf.
Customer support outsourcing partners, digital communication providers, and tools used for email/SMS delivery and customer relationship management.
Analytics providers, security monitoring services, and tools used to detect fraud, bots, and abusive behaviour.
Marketing service providers and advertising networks, but only where this is compatible with your consent and applicable law.

Regulators, ADR bodies, and public authorities

The UK Gambling Commission, including for licensing, compliance audits, reporting requirements, and investigations.
Our appointed alternative dispute resolution (ADR) provider, the Independent Betting Adjudication Service (IBAS), when a gambling-related dispute has been escalated by you or by us to IBAS in accordance with our Terms and Conditions.
Data protection authorities and other competent regulators (for example, the UK Information Commissioner's Office and, where applicable, other supervisory authorities in the EU or Mexico) in the context of investigations or complaints.
Law enforcement bodies, courts, and other public authorities where required by law or reasonably necessary to protect our rights, your safety, or the safety of others.

Business transfers

In connection with any actual or proposed merger, acquisition, sale of assets, restructuring, or similar corporate transaction involving Realm Entertainment Group Ltd or the Bets 10 operation. In such cases, we will ensure that your data continues to be protected and that any successor entity is bound by obligations consistent with this Privacy Policy.

Affiliates and marketing partners

Affiliate partners who refer players to be10t.com for the purpose of verifying referrals, paying commissions, and assessing campaign performance. Where feasible, data shared with affiliates is aggregated or pseudonymised.
Advertising networks and social media platforms, but only where you have granted the necessary consents and subject to the use of appropriate identifiers and privacy controls.

We do not sell your personal data to third parties. Any sharing is limited to the purposes described in this Privacy Policy and is accompanied by appropriate contractual safeguards, including data processing agreements where third parties act as processors.

International Transfers

Although Bets 10 on be10t.com is targeted at players in the United Kingdom, some of our service providers, group companies, and partners may be located outside the UK, and your personal data may therefore be transferred internationally.

Transfers within the European Economic Area (EEA) and similar jurisdictions: Where data is transferred to countries that the UK Government recognises as providing an adequate level of data protection (for example, EEA member states, including Malta), we rely on the relevant adequacy regulations.
Transfers to other countries: Where data is transferred to countries that are not subject to a UK adequacy regulation, we implement appropriate safeguards such as the UK International Data Transfer Addendum or other standard contractual clauses approved by the UK Information Commissioner's Office or the European Commission (as relevant).
Supplementary measures: Where necessary, we adopt additional organisational and technical measures (such as encryption, access controls, and data minimisation) to ensure that transferred data remains adequately protected.
Access from abroad: Data stored in the UK or EEA may be accessed remotely by our staff or contractors located outside the UK or EEA (for example, for support or maintenance), but only under strict access controls and subject to equivalent safeguards.

You may contact our DPO for further details about the specific safeguards used for international transfers of your data.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, to comply with legal and regulatory obligations, and to establish, exercise, or defend legal claims. Where possible, data is anonymised or pseudonymised when full identification is no longer required.

Category of data	Typical retention period
Identity, contact, and account data	For the duration of your active account plus up to five (5) years after account closure, unless a longer period is required by law or necessary in connection with ongoing disputes, investigations, or regulatory requirements.
KYC/AML and verification documents	At least five (5) years from the end of the business relationship or from the date of a one-off transaction, in line with applicable AML legislation and UKGC expectations; may be extended where required by law or authorities.
Gaming and transaction history	At least five (5) years after account closure to comply with UKGC requirements, responsible gambling obligations, and record-keeping rules, and longer where necessary for legal claims or investigations.
Responsible gambling records (limits, self-exclusion, GAMSTOP)	For the period during which tools are active and for a minimum of five (5) years after they cease, or longer where needed to evidence compliance with safer gambling obligations.
Marketing preferences and consent records	For as long as you remain subscribed and for up to three (3) years after you unsubscribe, to demonstrate compliance with marketing consent requirements.
Customer support and complaint records	Up to seven (7) years after the case is closed, depending on the nature of the issue and any related legal or regulatory obligations.
Technical logs and security data	Generally between six (6) months and three (3) years, depending on security, fraud prevention, and audit requirements.

When data is no longer required, we will either securely delete it or anonymise it so that it can no longer be associated with you. Where you request deletion and we are unable to comply because of legal or regulatory retention obligations, we will inform you and restrict processing to storage and compliance purposes only.

Your Rights

As a data subject you have various rights in relation to your personal data. These rights arise primarily under the UK GDPR and the Data Protection Act 2018, and in some circumstances under other data protection regimes such as the EU GDPR or relevant Mexican data protection regulations (for example, the Federal Law on Protection of Personal Data Held by Private Parties).

Rights under UK data protection law

Right of access: to obtain confirmation as to whether we process your personal data and, if so, to receive a copy and certain information about how it is used.
Right to rectification: to have inaccurate or incomplete personal data corrected. You can update certain details directly in your account settings on be10t.com.
Right to erasure ("right to be forgotten"): to request deletion of your personal data where it is no longer necessary, where you have withdrawn consent, where you have successfully objected to processing, or where we have processed it unlawfully. This right is subject to important exceptions, particularly where we must retain data to comply with UKGC and AML obligations or to defend legal claims.
Right to restriction of processing: to request that we restrict processing of your personal data in certain cases, for example while verifying its accuracy or where you have objected to processing.
Right to object: to object at any time to processing based on our legitimate interests, including profiling, and to object to direct marketing (including profiling for marketing purposes). We will stop such processing unless we have compelling legitimate grounds or a legal obligation to continue.
Right to data portability: to receive certain personal data you have provided to us in a structured, commonly used, machine-readable format and to request that we transmit it to another controller where technically feasible and lawful.
Rights in relation to automated decision-making: where we use automated decision-making or profiling that produces legal or similarly significant effects (for example, certain fraud or risk assessments), you may request human intervention, express your point of view, and contest the decision, subject to legal and regulatory constraints.

Additional protections under EU and Mexican law (where applicable)

Although Bets 10 on be10t.com is primarily aimed at UK-based players, if we process your data in a way that brings you within the scope of EU GDPR or Mexican data protection law (for example, if we deliberately target services to those jurisdictions), you may have additional rights or different enforcement options under those laws. These may include specific rights regarding consent, transparency, and international transfers, as well as the ability to bring complaints before EU or Mexican supervisory authorities.

How to exercise your rights

Submitting a request: You can exercise your rights by contacting our DPO at [email protected] or by using any dedicated privacy request tools or forms provided on be10t.com.
Information required: To protect your account, we may need to verify your identity (for example, by confirming account information or requesting further documentation) before acting on your request.
Response time: We aim to respond within one (1) month of receiving a valid request. If your request is complex or numerous, we may extend this period by up to two further months, in which case we will inform you of the extension and reasons.
Fees: We will normally handle your requests free of charge. We may charge a reasonable fee or refuse to act where a request is manifestly unfounded or excessive, particularly if it is repetitive.
Marketing consent withdrawal: You can withdraw consent for marketing communications at any time by changing your preferences in your account, clicking "unsubscribe" links in emails, replying "STOP" to SMS where offered, or contacting us. Withdrawal of consent does not affect the lawfulness of processing prior to withdrawal.

Cookies & Tracking Technologies

be10t.com uses cookies and similar technologies to operate Bets 10, secure the site, enhance your experience, and support analytics and marketing, in accordance with UK law (including PECR) and your preferences.

Types of cookies we use

Strictly necessary (session) cookies: These cookies are essential to operate the website and enable basic functions such as logging in, navigating between pages, placing bets, and managing your account. They are typically session-based and expire when you close your browser.
Functional (persistent) cookies: These remember your preferences (such as language, odds format, and saved details) to provide a more personalised experience. They remain on your device for a defined period or until you delete them.
Analytics and performance cookies: These help us understand how visitors use be10t.com by collecting aggregated information about page views, navigation paths, device types, load times, and error messages. We use this data to improve site performance and usability.
Advertising and targeting cookies: Where permitted and consented, these cookies track your interaction with our site and marketing content to deliver more relevant advertisements on our own site and, potentially, on third-party platforms. They also help us measure the effectiveness of campaigns and affiliate referrals.
Third-party cookies: Our partners (for example, analytics, payment, and marketing providers) may set cookies on your device when you visit be10t.com. These cookies are subject to the privacy policies of the respective third parties.

Managing cookies

You can manage your cookie preferences via our on-site cookie banner or cookie settings interface, where available, choosing which categories of non-essential cookies you wish to accept or reject.
Most web browsers allow you to restrict or block cookies through their settings. You can usually find these settings in the "Options", "Settings", or "Preferences" menu of your browser. Please note that blocking certain cookies (particularly strictly necessary cookies) may impact the functionality of be10t.com and prevent you from using some features, including accessing your account or placing bets.
You may delete cookies already stored on your device at any time. Instructions vary by browser and device.

For more detailed information about specific cookies used on be10t.com, their purposes, and lifetimes, please refer to any dedicated Cookie Policy referenced on the site.

Data Security

We implement robust technical and organisational measures designed to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access.

Encryption in transit: Data transmitted between your browser and be10t.com is protected using industry-standard transport layer security (TLS 1.2 or higher), helping to safeguard your information from interception.
Encryption and protection at rest: Sensitive data is stored using appropriate encryption or pseudonymisation techniques, with strict access controls and secure key management practices.
Access controls and authentication: Access to systems and databases is restricted to authorised personnel who require it for their role, based on the principle of least privilege. Multi-factor authentication, strong password policies, and session management controls are used where appropriate.
Network and application security: We use firewalls, intrusion detection and prevention systems, anti-malware tools, and security hardening practices to protect our infrastructure and applications. Regular vulnerability assessments and security reviews are performed.
Operational security and training: Staff with access to personal data receive data protection and information security training and are subject to confidentiality obligations. Internal policies govern acceptable use, incident reporting, and data handling.
Vendor security: When we engage third-party processors, we require them to implement appropriate security measures and enter into contracts that reflect data protection and confidentiality obligations.
Incident response: We maintain procedures for detecting, responding to, and investigating security incidents. Where a personal data breach is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority and, where required by law, inform you without undue delay, describing the nature of the breach, likely consequences, and measures taken.

While no system can be guaranteed 100% secure, these measures are designed to provide a level of security appropriate to the risks associated with processing your personal data and to align with recognised industry best practices.

Complaints & Contacts

If you have questions, concerns, or complaints about how Bets 10 on be10t.com handles your personal data, or if you wish to exercise your data protection rights, you should contact us in the first instance.

How to contact us

Data Protection Officer: Data Protection Officer, Realm Entertainment Group Ltd.
Postal address: 100 Bishopsgate, London, EC2N 4AG, United Kingdom.
Email: [email protected].

We will review and investigate all complaints and aim to respond substantively within one (1) month of receipt. For complex matters or multiple concurrent requests, this period may be extended by up to two additional months, in which case we will inform you of the extension and the reasons.

Escalation to supervisory authorities

United Kingdom: If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO). Further information is available at https://ico.org.uk, including contact details and online complaint forms.
European Union: Where EU data protection law applies to you (for example, if we offer services to you from within the EU), you may instead have the right to lodge a complaint with the data protection authority in your EU Member State of residence, place of work, or place of the alleged infringement.
Mexico: Where Mexican data protection law applies to you, you may have the right to bring a complaint before the competent Mexican data protection authority (currently, the Instituto Nacional de Transparencia, Acceso a la Información y Protección de Datos Personales - "INAI") in relation to our processing of your personal data.

Gambling-related disputes and regulatory contacts

For completeness, if your concern relates to gambling outcomes rather than personal data (for example, settlement of bets or account restrictions), our internal complaints procedure and external dispute mechanisms apply:

Internal complaints: You should first raise your complaint with our customer support team using the channels indicated on be10t.com. Support is typically available from 07:00-23:00 GMT (08:00-00:00 CET), subject to any updates on the site.
Alternative Dispute Resolution (ADR): If your complaint remains unresolved after our internal process and is eligible under our Terms and Conditions, it may be referred to the Independent Betting Adjudication Service (IBAS), our appointed ADR provider, whose details are available at https://ibas-uk.com/. IBAS decisions are binding on us up to £10,000.
UK Gambling Commission: Information about raising concerns with the UKGC, including about our conduct as a licence holder, can be found at https://gamblingcommission.gov.uk/public-and-players/complaints. The UKGC does not resolve individual financial disputes between you and us but may use information you provide to consider our suitability to hold a licence.

Updates

We may update this Privacy Policy from time to time to reflect changes in our processing activities, applicable laws, regulatory requirements, or technical and organisational measures. When we make material changes, we will take appropriate steps to inform you in advance so that you can review the changes before they take effect.

Notification of changes

Advance notice: For significant changes that materially affect your rights or how we use your data, we will provide at least thirty (30) days' notice before the updated Privacy Policy becomes effective, unless immediate changes are required by law or regulatory guidance.
Communication channels: We may notify you of updates by email, by displaying banners or pop-up notices on be10t.com, by messages within your account dashboard, or by other appropriate electronic means.
Continued use: Your continued use of Bets 10 on be10t.com after the effective date of any updated Privacy Policy will constitute your acknowledgement of the changes. If you do not agree with the updated terms, you may close your account and stop using the services.

Version control and changelog

The current version of this Privacy Policy is identified below. We will keep previous key versions available upon request or indicate material historical changes in a summarised form.

Last updated: 06 November 2025.
Version: 1.0 - Initial publication of the Privacy Policy for Bets 10 operated via be10t.com for UK customers.
Material changes log (future updates): For any future version, we will summarise key changes (for example, new categories of data collected, new purposes of processing, changes to international transfers, or new third-party recipients) and make that summary accessible together with the updated Policy.

You are encouraged to review this Privacy Policy periodically to stay informed about how we process and protect your personal data when you use Bets 10 on be10t.com.